Unlimited revisions · Design
Unlimited revisions in design: what is normal
Healthy design contracts cap revisions (commonly 2-3 rounds); "unlimited revisions" is a scope-creep clause, not a perk.
Typical range
2 to 3 rounds of revisions included, with further rounds billed at an hourly or per-round rate stated up front.
Off-market
"Unlimited revisions until Client is satisfied" with no cap and no definition of a round. Satisfaction is subjective and open-ended, so the project can never formally end.
One-line fix
"The fee includes 2 rounds of revisions. Additional rounds are billed at [rate] per round. A round is one consolidated set of feedback."
What we see
"Unlimited revisions" reads like generosity but functions as uncapped scope. Design has no natural end point for subjective feedback, so a clause that promises revisions "until the client is satisfied" ties completion to a feeling the client alone defines, which can move indefinitely.
The healthy pattern caps included rounds (2 to 3 is typical) and defines what a round is: one consolidated set of feedback, not a running stream of individual change requests. That definition matters as much as the number, because ten one-line emails should not count as ten rounds or as one endless round.
Capping revisions is not anti-client; it protects the project's timeline and budget for both sides. Additional rounds are still available, just priced. Client-drafted contracts that promise unlimited revisions usually do so without realizing they have removed every incentive to give consolidated, decisive feedback.
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